top of page

Teamworks 2022/23

Scope of Work

Creative Direction

Brand Strategy

Design

Video Production & Editing

Defining and executing a brand design system and architecture for the leader in sports technology refreshed brand architecture built for longevity

This announcement signified the need for a refreshed outlook on brand direction strategic realignment across Product, Brand & Marketing altogether. a refreshed outlook on brand strategy and direction, furthering the alignment of Pr and strategy within the organization. developing , ultimately aligning Teamworks' Product & Marketing. taking us one step closer in the forthcoming evolution in brand architecture (Teamworks 2024 Brand Refresh)

533b108f-7b69-4e38-b9be-c99dc8253f3a_rw_1920.jpg

— 01

Brand Guidelines

We delivered a premium, matte textured and gold-foiled brand booklet and style guide. It was given to investors as the first tangible piece of C&B. This 52-page brand book solidified the foundation of the brand, helping develop interior & exterior signage, apparel and other marketing projects. 

— 02

Brand Workshop Vision Boards

We held an in-person, interactive brand workshop with the goal of constructing the brand narrative. The crafted two, handmade vision boards based on our look and feel concepts.

787a75cb-60e0-46d8-bd06-8f3b445ac711_rw_1920.jpg
809caedc-daff-470b-a925-c05f02c35c6d_rw_1920.jpg
f510512e-6af6-4de1-9f30-4c0e92f4a8b7_rw_1920.jpg
db7ac062-01b9-4e64-97b8-6cace34fb523_rw_1920.jpg

— 03

Collateral, Glassware, Apparel & Signage

The new branding was integrated throughout the interior experience. We even crafted the theme and designs for their rotating microbrew system.

6b498199-a692-4a05-a386-8cd7b5948a4d_rw_1920.jpg

— 04

Credits

Agency: USA Today / Gannett

Copywriting: Dan Hanrahan

Design, Creative: Blake Beamer

Design: Jason Garcia

Press

bottom of page