top of page

Teamworks 2024

Scope of Work

Creative Direction

Brand Strategy

Design

Video Production & Editing

Defining and executing a brand design system and architecture for the leader in sports technology refreshed brand architecture built for longevity

In 2024, Teamworks took its next bold step toward delivering on its vision for The Operating System for Sports™. While the product and engineering teams worked to integrate diverse acquisitions into a single platform, the brand and marketing teams were tasked with telling a unified story. As the connecting tissue across product design, marketing, customer experience, and education, I focused on aligning the brand experience across every touchpoint—from sales and web to the brand’s presence within the products themselves. This effort brought coherence to an ecosystem still in transition, reinforcing a singular vision while preparing the ground for the launch of a fully integrated platform in the near future.

533b108f-7b69-4e38-b9be-c99dc8253f3a_rw_1920.jpg

— 01

Brand Architecture

Branded house, internal alighnment and functional transitioning. 

— 02

Brand Workshop Vision Boards

We held an in-person, interactive brand workshop with the goal of constructing the brand narrative. The crafted two, handmade vision boards based on our look and feel concepts.

787a75cb-60e0-46d8-bd06-8f3b445ac711_rw_1920.jpg
809caedc-daff-470b-a925-c05f02c35c6d_rw_1920.jpg
f510512e-6af6-4de1-9f30-4c0e92f4a8b7_rw_1920.jpg
db7ac062-01b9-4e64-97b8-6cace34fb523_rw_1920.jpg

— 03

Collateral, Glassware, Apparel & Signage

The new branding was integrated throughout the interior experience. We even crafted the theme and designs for their rotating microbrew system.

6b498199-a692-4a05-a386-8cd7b5948a4d_rw_1920.jpg

— 04

Credits

Agency: USA Today / Gannett

Copywriting: Dan Hanrahan

Design, Creative: Blake Beamer

Design: Jason Garcia

​

Press

bottom of page