
Teamworks 2024
Scope of Work
Creative Direction
Brand Strategy
Design
Video Production & Editing
Defining and executing a brand design system and architecture for the leader in sports technology refreshed brand architecture built for longevity
In 2024, Teamworks took its next bold step toward delivering on its vision for The Operating System for Sports™. While the product and engineering teams worked to integrate diverse acquisitions into a single platform, the brand and marketing teams were tasked with telling a unified story. As the connecting tissue across product design, marketing, customer experience, and education, I focused on aligning the brand experience across every touchpoint—from sales and web to the brand’s presence within the products themselves. This effort brought coherence to an ecosystem still in transition, reinforcing a singular vision while preparing the ground for the launch of a fully integrated platform in the near future.

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Brand Architecture
Branded house, internal alighnment and functional transitioning.







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Brand Workshop Vision Boards
We held an in-person, interactive brand workshop with the goal of constructing the brand narrative. The crafted two, handmade vision boards based on our look and feel concepts.




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Collateral, Glassware, Apparel & Signage
The new branding was integrated throughout the interior experience. We even crafted the theme and designs for their rotating microbrew system.











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Credits
Agency: USA Today / Gannett
Copywriting: Dan Hanrahan
Design, Creative: Blake Beamer
Design: Jason Garcia
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