Teamworks Brand Design 2023
Scope of Work
Creative Direction
Brand Strategy
Logo Design
Video Production/Editing
Motion Graphics
Establishing the brand design vision and strategic roadmap to support a scaling and evolving product ecosystem
After securing two funding rounds totaling $115M, Teamworks, an enterprise SaaS company serving elite sports globally, acquired several best-in-class technologies, expanding their product ecosystem and bolstering their commitment to being The Operating System for Sports™. This announcement signified the need for a refreshed outlook on brand identity, direction and strategy — and eventually a full integration across the full brand and product experience (Teamworks 2024 Brand Refresh).
— 01
The Architecture — One, Unified Vision
this is where I'll talke about:-
- Acquisitions/Mergers set up and stepping into the brand strategy role - Establishing a brand roadmap (branded house)
- Brand archtitecture alignment
- Focus on Transition between Product and Brand/Marketing - bringing it altogether
— 01
Teamworks Brand Central
In the midst of rapid integration, we quickly developed a high-level brand toolkit for internal brand alignment and go-to-market guidance — ensuring a consistent and unified brand identity. This toolkit was part of a cloud-based brand library, housing all brand resources, design assets, templates, best practices, — AKA Teamworks Brand Central — utilized across the entire organization.
— 01
Visual ID Refresh
this is where I'll show the before and after of the logo redesigns: Logo dev, whistle, arms, etc
— 02
Product Branding
Show mockups of App Store Updates with all the new brands, as well as some product shots with the new branding/logos/icons. Maybe some of the new animated intro/loading screens?
— 02
Social Identity Refresh
We held an in-person, interactive brand workshop with the goal of constructing the brand narrative. The crafted two, handmade vision boards based on our look and feel concepts.
— 04
Credits
Agency: Teamworks Brand Central
​
​