Brookfield Residential
Scope of Work
Art Direction
Strategy
Design
Motion
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Building an inspiring, yet realistic branding campaign that can support several promotional executions throughout 2020.
Brookfield Residential is a leading North American new home builder and land developer with one goal in mind — to create the best places to call home. This brand campaign established the primary art and creative direction for Brookfield Residential's promotional advertising in Central Texas.
— 01
Video & Animation
Streaming video ads (OTT) were the primary executions for several of our video promotional spots for this annual campaign. They consisted of smooth, sophisticated motion graphics and still photography, thoughtful sound design and voiceovers.
— 02
Social & Digital
We relied heavily on Facebook and Instagram ad campaigns to target and retarget our audience. These ads consisted of single image posts, carousel ads and video. Digital display banners were also executed to assist in awareness.
— 03
Print was another successful deliverable for this brand campaign. Brookfield's ads were featured in Austin Monthly and Community Impact — two massive magazine and newsletter publishers in the Central Texas market.
