Scope of Work
Rebranding a boutique advertising and creative agency owned by Gannett, a national media powerhouse.
Studio offers brand-building services, video production, data-driven media plans and creative. In 2019, Studio launched a brand overhaul and created the basis of their visual scheme. I was tasked with retooling the logo, developing the identity system and designing the website look and feel. This was the foundation for new Standard Operating Procedures, business collateral and internal and external marketing material.