Scope of Work
Crafting a keen, light and agile brand identity for Seattle-based photo and video expert, Jake Fordyce.
Jake Fordyce, is an award-winning video director, cinematographer, editor and photographer. Jake primarily works in branded content and short form storytelling. Jake's new brand identity features two primary motifs throughout the brand narrative: movement and progression.
Logo Design & Brand Identity Kit
Jake allowed me to push the limits in the process of developing his new logo. I've always had this idea of creating a brand mark that utilizes transparency in a single color. And this was the project to execute that idea. I dug deep into sketches, grids and motion to bring this new brand to life.