Scope of Work

Art Direction

Graphic Design

Animation

Launching a brand activation campaign for McAfee's newest B2C product:  Total Protection — delivering all-in-one security, identity protection, and privacy service across activities, devices, and locations.

The Free to Be campaign toolkit was built specifically for the McAfee in-house marketing team to further evolve. The messaging empowers consumers to confidently enjoy life online with comprehensive threat coverage from McAfee Total Protection. McAfee delivers an all-in-one security, identity protection, and privacy service that keeps people safe—across activities, devices, and locations.