Texas Longhorns Baseball
Scope of Work
Developing a cutting edge brand and marketing campaign for a college baseball powerhouse in 2019.
With the Texas Baseball team coming off its 36th College World Series appearance, the expectations for the 2019 season were higher than ever. The creative featured in this campaign was meant to match the intensity and next-level attitude of Texas Longhorns Baseball — ultimately driving ticket sales, merchandising and recruiting prominence.
Schedule posters and brochure cards were given away as part of the preseason hype print series. We also created a limited edition series of posters that fans could collect by attending specific games throughout the season.
Gameday Social Media
The social media creative package was designed for Twitter, Facebook and Instagram. The following visual set features seamless, carousel gameday graphics and in-game motion graphics.
Nike Elite Uniform Photoshoot & Reveal
Nike developed a new look for the Longhorns in 2019. We introduced several uniforms that could be mixed and matched throughout the season. The reveal was successful in both driving merchandise sales and social media engagement.