PAT_5848.jpg

Texas Longhorns Baseball 

Scope of Work

Art Direction

Design

Motion

Developing a cutting edge brand and marketing campaign for a college baseball powerhouse in 2019.

With the Texas Baseball team coming off its 36th College World Series appearance, the expectations for the 2019 season were higher than ever. The creative featured in this campaign was meant to match the intensity and next-level attitude of Texas Longhorns Baseball — ultimately driving ticket sales, merchandising and recruiting prominence.

Poster-MockUp-Vert-and-Horiz2.jpg

— 01

Print Marketing

Schedule posters and brochure cards were given away as part of the preseason hype print series. We also created a limited edition series of posters that fans could collect by attending specific games throughout the season. 

Print-brochure.jpg
Print-3up-posters-copy.jpg

— 02

Gameday Social Media

The social media creative package was designed for Twitter, Facebook and Instagram. The following visual set features seamless, carousel gameday graphics and in-game motion graphics. 

Social-Gameday_2.jpg
FinalScreen.png

— 03

Nike Elite Uniform Photoshoot & Reveal

Nike developed a new look for the Longhorns in 2019. We  introduced several uniforms that could be mixed and matched throughout the season. The reveal was successful in both driving merchandise sales and social media engagement.  

Uniforms-Twitter.jpg
Twitter Home.png

— 04

Credits

Photography: Patrick Meredith

Social media/strategy: Carli Todd

Design, Creative: Blake Beamer

Press